The SBCC Emergency Helix

Source
Johns Hopkins Center for Communication Programs

The SBCC Emergency Helix describes a communication blueprint for strengthening community stability, health system adaptability and the evolution toward resilience.

This framework presents seven strategic SBCC objectives and four underlying principles that apply to most types of emergencies. However, each emergency merits a communication plan adapted for the situation and may call for some SBCC objectives to be prioritized multiple times or activated in a nonlinear fashion. In pursuit of building resilience, the SBCC Emergency Helix is best understood as a repetitive unit strengthening emergency communication with each cycle of emergency preparedness, response, recovery and reconstruction, with communities at the center of it all.