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The Johns Hopkins Center for Communication Programs (CCP) led the Health Communication Component (HCC) of USAID’s Maternal and Child Health (MCH) Program in Pakistan. HCC worked with the Lady Health Worker Programme (LHWP) to promote primary health care in Sindh Province.

This toolkit includes counseling cards in Urdu for 22 distinct health topics related to Maternal and Child Health. The counseling cards are intended to support Pakistani Lady Health Workers as they conduct household visits. Each card follows a three-step counseling process informed by cognitive behavioral therapy.

This report was produced In order to identify the most effective media for the Health Communication Component Focal Districts in Pakistan.  It gathers and analyzes data from various sources, particularly large-scale national surveys, with district-level information and consultative sessions held for the purposes of 360-degree analysis