Creative Brief Template One

Source
Johns Hopkins University Center for Communication Programs

This template can be used when developing a creative brief.  It contains sections on:

  • Health Area and Intervention(s)
  • Shared Vision
  • Background 
  • Priority Audience
  • Primary Audience
  • Influencing Audience details
  • Objectives 
  • Competitive Behaviors/ Barriers
  • Positioning Statement/ Key Promise (and supporting points)
  • Call to Action
  • Creative Considerations
  • Media Approach
  • Materials to be Developed
  • Donor
  • Key Partners
  • Technical/Program Specifications
  • Geographic Placement
  • Language
 
Overall Rating
0
Relevance
0
Clarity
0