Writing a Communication Strategy for Development Programmes: A Guideline for Programme Managers and Communication Officers
The Guideline is divided into two main parts: doing the analysis and developing the strategy.
It begins with advice on the analyses needed for strategy development: the development issue, the program to be supported, the participants and their behaviors, and the communication channels. The second part addresses the actual development of the strategy-taking the results of analyses to develop communication objectives and shape advocacy, social mobilization and behavior change communication accordingly. Practical advice is given to develop, design and write the strategy, ensuring participation of primary participants and the community itself.
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April 7, 2015