SWOT Analysis

SWOT Analysis is a technique for understanding Strengths and Weaknesses, and for identifying both open Opportunities and Threats. Used in a business context, it helps to carve a sustainable niche in a market. Used in a personal context, it helps in career development. This article looks at how to use SWOT in a business context.

This website describes what a SWOT Analysis is, how to carry one out, and how to use the information one finds out during the analysis.

Last modified: March 25, 2019

Language: English