The Strategic Framework for Malaria Communication at the Country Level 2012-2017

Roll Back Malaria Partnership

This is a comprehensive plan to implement communication about malaria. This plan could be replicated for other issues or scaled down to meet a group's needs.

The document includes:

  1. Rationale for and purpose of this framework
  2. The Role of Communication in Achieving Malaria Control Impact and Principles of Effective Programs
  3. Strategic Framework for Advancing the Contribution and Quality of Communication

This document charts a Strategic Framework for ensuring that communication is placed high on the agendas of malaria policy makers and national malaria control strategies in line with the Global Malaria Action Plan (GMAP). The framework provides for significant steps forward, and for a change in both ambition and innovation in tackling malaria.

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