A Social Ecology Model of Communication for Social and Behavioral Change: A Brief Summary
This is a chapter from a textbook, The Handbook of Global Communication (2012). It describes the Social Ecological Model, a process which guides communication strategy by accounting for all levels of society that influence individuals. The authors posit that there is a movement away from communication as a one-time, one-way "act" towards a view of it as an iterative social process that unfolds over time.
Chapter is taken from: Obregon, Rafael, and Silvio Waisbord. The Handbook of Global Communication. John Wiley and Sons, 2012.
November 19, 2014