CAPACITY STRENGTHENING TOOL

Creative Brief Template One

This template can be used when developing a creative brief. It contains sections on:

  • Health Area and Intervention(s)
  • Shared Vision
  • Background
  • Priority Audience
  • Primary Audience
  • Influencing Audience details
  • Objectives
  • Competitive Behaviors/ Barriers
  • Positioning Statement/ Key Promise (and supporting points)
  • Call to Action
  • Creative Considerations
  • Media Approach
  • Materials to be Developed
  • Donor
  • Key Partners
  • Technical/Program Specifications
  • Geographic Placement
  • Language

Last modified: March 25, 2019

Language: English