Advocating for Change: Raising Awareness for Avian Influenza


This Guide provides an overview of the advocacy process and its components –from planning and information gathering, to evaluating the success of advocacy efforts – and suggests strategic activities and messages that can be used to reach different audiences. It can be used regardless of the issue, the size of an organization, or the available resources.

It includes the following steps:

  • Identify the Specific Advocacy Issue and Potential Solutions
  • Select Advocacy Audiences
  • Gather Information on What Your Advocacy Audience Thinks
  • Develop Advocacy Messages to Frame Your Actions
  • Select Advocacy Tactics and Tools
  • Develop Partnerships to Gain Support for your Action
  • Mobilize Resources
  • Monitor and Evaluate