Rwanda

This strategy is part of the Rwandan national initiative intending to significantly reduce malaria morbidity and mortality. The program has behavior change at its foundation, and it requires people to adopt the necessary behaviors to achieve malaria pre-elimination. In order to carry out this work, massive community mobilization is required.

In Rwanda, a flagship community mobilization activity is the ‘Captain and Coach Approach.’ Derived from an entertainment education strategy, it utilizes the popularity of soccer in Rwanda as a mechanism for disseminating health information for hard to reach out-of-school youth.