These TV spots were aimed at improving the image of pharmacists in Egypt via the AskConsult project.
This video provides an overview of the Communication for Healthy Living Project in Egypt. It covers each of the project's campaigns, with testimony from members of communities speaking about how the program affected and improved their lives.
The Communication for Healthy Living initiative was implemented on a national scale as well as in underserved communities, using a full spectrum of communication approaches from mass media and publicity events, to community mobilization and empowerment, to client-provider counseling support.
Communication for Healthy Living (CHL) was the United States Agency for International Development in Egypt’s (USAID/Egypt) integrated social and behavior change communication activity, implemented from September 2003 to December 2010. It was iImplemented by the Johns Hopkins University Center for Communication Programs.
The goals of this communication strategy are:
These TV spots were developed as part of the Communication for Healthy Living project in Egypt, and address correct handwashing, dealing with infected birds, and general information about Avian Flu.
Arab Women Speak Out™ was conceived in 1999 as an innovative documentary, training, and advocacy project designed to promote women’s empowerment and active participation in social development throughout the Near East.The project features print and video profiles of women in Egypt, Lebanon, Palestine, Tunisia, and Yemen who are perceived and resp