SBCC Strategy Malawi, 2011-2016

Source
SSDI-Communication

This document presents a unified strategy for communicating about six major health priority areas: malaria; maternal, neonatal and child health (MNCH); water, sanitation and hygiene (WASH); family planning (FP); HIV and AIDS; and nutrition. Additionnally, this integrated strategy explores and addresss social norms and conditions that influence people’s health behavior. 

The strategy is organized into three major parts for ease of implementation:

  • Part 1: overarching strategic approach and positioning
  • Part 2: specific lifestage audiences that SSDI is targeting
  • Part 3: implementation plan as well as the monitoring and evaluation plans