CSP Creative Workshop Report
Report from a creative workshop for a campaign in Zambia address Concurrent Sexual Partnerships (CSP). The report includes the following information:
- I. Introduction
- II. Overview of Presentations and Discussion Highlights
- a. What is CSP?
- b. Literature Review
- c. Qualitative Research Findings from Zambia
- i. ZCCP
- ii. SFH
- iii. HCP
- d. What is a Campaign?
- III. Brainstorming Elements of a Creative Brief (Group Work):
- a. Primary Audience
- b. Secondary Audiences
- c. Branding Ideas
- d. Potential Channels
- e. Creative Concepts/Considerations
- IV. Next Steps
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
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