Captain and Coach Approach
In Rwanda, a flagship community mobilization activity is the ‘Captain and Coach Approach.’ Derived from an entertainment education strategy, it utilizes the popularity of soccer in Rwanda as a mechanism for disseminating health information for hard to reach out-of-school youth.
The key feature of this approach is to equip out-of-school youth with important messages on reproductive health and life skills to enable them to benefit from the adult support provided by the “Coaches.” The program combines a set of objectives and competitive sport-specific activities in order to elicit a behavior change among young people. This is an opportunity for young people to experiment with these behavioral changes collectively as a team and as individuals.
Source: Johns Hopkins University Center for Communication Programs, PSI/Rwanda, CHF International, Rwandan Partner Organizations
Date of Publication: March 25, 2019
SIMILIAR RESOURCES
Tools
Examples
- Community Communication MNCH e-Manual: Participatory Health Promotion Sessions
- Joint WHO/ILO Guidelines on Post-Exposure Prophylaxis (PEP) to Prevent HIV Infection
- Promoting the Health of Men who Have Sex with Men Worldwide: A Training Curriculum for Providers
- Guidelines for the Use of Antiretroviral Agents in HIV-1-Infected Adults and Adolescents
- Engaging Men in HIV and AIDS at the Service Delivery Level
- Driving the HIV response: Community Guide to the WHO 2013 Consolidated Guidelines on the Use of Antiretroviral Drugs for Treating and Preventing HIV Infection
- Optimizing Entry Into and Retention in HIV Care and ART Adherence for PLWHA
- Antiretroviral Therapy for HIV Infection in Infants and Children: Recommendations for a Public Health Approach
- Participation Guide: Involving Those Directly Affected in Health and Development Communication Programs
- PrEP Communications Accelerator