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This toolkit contains resources for program planners and NMCPs related to the care of mosquito nets. It includes formative research tools, protocols, and reports; materials developed for BCC campaigns around care and repair, and tools and questionnaires for evaluating net care behaviors. 

Customer, or audience, segmentation allows organizations to divide a market into subsets of customers that have, or are perceived to have, common needs, interests, and priorities – then design and implement strategies targeted toward them.

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