Maternal, Neonatal and Child Health

This Implementation Kit (I-Kit) was developed to help social and behavior change communication (SBCC) and malaria in pregnancy (MiP) program managers and stakeholders address identified gaps and improve SBCC strategies and interventions for MiP, especially those interventions that target healthcare workers.

The Communication for Healthy Living initiative was implemented on a national scale as well as in underserved communities, using a full spectrum of communication approaches from mass media and publicity events, to community mobilization and empowerment, to client-provider counseling support.

The Tanzania Capacity and Communication Project (TCCP) was a 5-year (2010-2016), USAID-funded project led by the Johns Hopkins Center for Communication Programs (CCP) in collaboration with Media for Development International (MFDI), CARE Tanzania, and the Tanzania Communication and Development Center (TCDC).

TCCP worked to:

This is an overview of the history and achievements of the Tanzania Capacity and Communication Project (TCCP). Since 2011, TCCP has worked to support Tanzanians to take charge of their own health, and create healthy households where individual- and system-level change leads to healthier families and communities.

This is the final report of The Tanzania Capacity and Communication Project (TCCP), a 6-year (2010-2016) USAID-funded project led by CCP in collaboration with Media for Development International, CARE Tanzania, and the Tanzania Communication and Development Center (TCDC).

The strategy unifies activities across the areas important during the “First 1,000 Days” (from the beginning of a pregnancy through the end of a child’s first year) – safe pregnancy, exclusive breastfeeding, complementary feeding, birth spacing, hygiene, sanitation and baby WASH, and home-based agriculture, as well as relevant gender norms.

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