Understanding Formative Research: Methods, Management, and Ethics for Behaviour Change Communication [Facilitator’s Guide]

This facilitator’s guide is intended to support the delivery of the Understanding Formative Research: Methods, Management, and Ethics for Behaviour Change Communication Training. The objective of this training is to enhance the knowledge and skills of participants conducting formative research to inform the development of strategic behavior change communication strategies and campaigns. Participants learn about the formative research process, from the initial planning to the dissemination and implementation of findings.

The curriculum also provides detailed information on the management of a formative research study. By the end of the training, participants should be able to: 1. Define formative research and its role in strategic behavior change communication plans; 2. Describe the components of a formative research plan; 3. Explain qualitative and quantitative methodologies for formative research and their application; and 4. Discuss challenges and approaches to managing formative research. processes.

Last modified: July 23, 2021

Language: English