SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats

Source
University of Kansas

SWOT stands for: Strength, Weakness, Opportunity, Threat. A SWOT analysis guides you to identify an organization’s strengths and weaknesses (S-W), as well as broader opportunities and threats (O-T). Developing a fuller awareness of the situation helps with both strategic planning and decision-making.

The SWOT method was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even for personal growth.

This tool includes the following information:

  • What is a SWOT analysis and why should you use one? 
  • When do you use SWOT? 
  • What are the elements of a SWOT analysis? 
  • How do you create a SWOT analysis? 
  • How do you use your SWOT analysis? 
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