A Social Ecology Model of Communication for Social and Behavioral Change: A Brief Summary

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Johns Hopkins University Center for Communication Programs

This is a chapter from a textbook, The Handbook of Global Communication (2012). It describes the Social Ecological Model, a process which guides communication strategy by accounting for all levels of society that influence individuals. The authors posit that there is a movement away from communication as a one-time, one-way "act" towards a view of it as an iterative social process that unfolds over time.

Chapter is taken from: Obregon, Rafael, and Silvio Waisbord. The Handbook of Global Communication. John Wiley and Sons, 2012.

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