Seven Steps to Effective Media Communication During Public Health Emergencies

Source
WHO

Easy to follow checklist for communicating with the media during public health emergencies.

The seven steps are:

  • STEP 1: Assess media needs,media constraints, and internal media-relations capabilities
  • STEP 2: Develop goals, plans and strategies
  • STEP 3: Train communicators
  • STEP 4: Prepare messages
  • STEP 5: Identify media outlets and media activities
  • STEP 6: Deliver messages
  • STEP 7: Evaluate messages and performance

Also provided is a list of items to remember when developing messages for the media.

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