The P-Process

Johns Hopkins University Center for Communication Programs

The P Process is one of the most respected tools used in designing SBCC programs. Developed in 1982, the P Process is a tool for planning strategic, evidence-based health communication programs. More than thirty years later, communication professionals around the world are using the P Process to design, implement, monitor and evaluate communication strategies, materials and programs.

The P Process is a step-by-step roadmap that can guide you from a loosely defined concept about changing behavior to a strategic and participatory program that is grounded in theory and has measurable impact.

This update of the P Process incorporates lessons learned and acknowledges the real-time, dynamic nature of the strategic process as well as new technologies and the constantly changing nature of communication, social norms, individual behavior and decision-making. It draws from many other disciplines, including design theory, behavioral economics, social psychology and anthropology.

At its essence though, the P Process is a tool that is only as useful as the data and thinking that go into each step. The attached file contains both the English and French versions.

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