Leadership in Strategic Communication: Making a Difference in Infectious Disease and Reproductive Health

Johns Hopkins University Center for Communication Programs

This is an integrated approach to learning health communication. This guide is part of a course and is designed to train the user in creating and implementing a strategic communication and leadership plan focusing on H1N1, with the understanding this issue could be translated to other topics.

This tool incorporates other tools such as the P-Process and SCOPE. This manual contains the basic information presented in each session of the course. Chapters include:

  • Chapter 1 – How do we establish partnerships and coordinating mechanisms?
  • Chapter 2 – What is the communication problem? (Analysis)
  • Chapter 3 – What do we need to do? (Strategy Development)
  • Chapter 4 – What creative approaches and materials do we need to develop?
  • Chapter 5 – How do we make things happen?
  • Chapter 6 – Monitoring and evaluation
  • Chapter 7 – Lessons learned and re-planning
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