Incorporating Net Care into Malaria Social and Behavior Change Communication Strategies: A Step-by-step Guide
This guide is intended for use by entities involved in distribution of insecticide-treated nets (ITNs) or organizations that conduct communication activities related to ITN distribution and use.
The purpose of this guide is to describe how to integrate activities to promote net care behaviors as a component of overall net use messaging in existing ITN social and behavior change communication (SBCC) strategies or other platforms. Incorporating net care into a malaria SBCC strategy typically requires minimal effort. It can be done in a systematic and informed way to ensure that communication activities align with intended program objectives and outcomes, that the resulting work is effective, and that monitoring and evaluation activities are planned early and considered throughout the program process.
The P-Process™—developed by Johns Hopkins Center for Communication Programs—is a systematic and step-by-step framework that guides the development, implementation, and monitoring of SBCC programs. Following the steps of the P-Process™ will guide an organization in developing net care promotion activities within a comprehensive malaria SBCC strategy. This guide covers each of the five steps of the P-Process™ and highlights key considerations to keep in mind for ITN care SBCC at each step.
October 10, 2017