Extended Parallel Processing Model

Source
Johns Hopkins University Center for Communication Programs

The Extended Parallel Processing Model (also widely known as Threat Management or Fear Management) describes how rational considerations (efficacy beliefs) and emotional reactions (fear of a health threat) combine to determine behavioral decisions. The degree to which a person feels threatened by a health issue determines his or her motivation to act, while one’s confidence to effectively reduce or prevent the threat determines the action itself.

Last Updated

April 23, 2015