7 Tips for Conducting Intercept Surveys

Source
Research and Marketing Strategies

Intercept surveys/interviews can be used to obtain data for a research project. On-site interviews are a good choice if the research requires "top-of-mind" feedback or needs the feedback of an audience that has been to a specific place or done a specific action.

This web page offers and describes seven tips:

  • Be friendly
  • Dress the part
  • Identify yourself
  • Approach the respondent
  • Position yourself in multiple locations
  • State your purpose
  • Be honest
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