Family Planning Law Campaign, Guatemala

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Highlights
Analysis

Technical team meetings were held to analyze the situation and make decisions about the need to create a communication campaign.In June 2012 the team analyzed the data from the DHS Survey of Guatemala, 2008-2009. Then, through a decision tree process, a project goal was developed.

Strategy Design

Technical meetings with key project staff were held to discuss and develop the strategy. Three interventions were designed.

Create and Test - Audiovisual Materials

The creation and testing of materials took quite a long time and occurred in two phases. The first phase, from August-September 2012, was for audiovisual materials.

Create and Test - Print Materials

The creation and testing of materials took quite a long time and occurred in two phases. The second phase, from February-March 2013, was for print materials.

Production of Materials

During this time the materials were produced.

First Phase of Launch

The campaign was launched in July 2013 for a period of three months initially, and then a second phase in February 2014 for an additional month. It was broadcast on national and local radio.

Second Phase of Launch

The campaign was launched in July 2013 for a period of three months initially, and then a second phase in February 2014 for an additional month. It was broadcast on national and local radio.

Evaluation Study
"The Family Planning Law was unknown among Guatemalans, even though it was a National Decree issued in 2005". Pilar Sebastian, Chief of Party, USAID|PlanFam project