Aiisseee! (I Say!): A Game Show Promoting Couple Communication

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Timeline
RFP Issued to Creative Agencies
Selection of Creative Agency

The Khanga Rue Media agency was chosen from the field of applicants.

Program Development

Selection of radio station, auditioning co-hosts, recording pilot programs, developeing structure/content synopsis, Also obtained approval from MoHSW Health Promotion and Education Section.

Began recording of radio episodes

Recording ran from November 2013 to June of 2014

Social Media Goes Live
Launch of Season 1 of Radio Program
Launched Facebook Game for Valentine's Day

Note: This game is no longer available on the Facebook page

Project Household Midline Survey Fielded
Season 1 Review and Season 2 Planning

From April to June 2014

Development of TV Episodes

RFP issued, media house selected, MoU signed, co-hosts auditioned, pre-production activities, pilot programs recorded. This took place from April 2014 to April 2015.

Omnibus Survey

Omnibus surveys were in Apr 2014, Aug-Sep 2014, Dec 2014-Jan 2015, and May 2015

Facebook Fan Growth

By June 2014, the Aiiseee! Facebook fan-base had grown to 53,666 followers.

Omnibus Survey
Season 2 Radio Recording

From August to October 2014

Omnibus Survey

Omnibus surveys were in Apr 2014, Aug-Sep 2014, Dec 2014-Jan 2015, and May 2015

Launch of Season 2 of Radio Program
Omnibus Survey

Omnibus surveys were in Apr 2014, Aug-Sep 2014, Dec 2014-Jan 2015, and May 2015

Omnibus Survey

Omnibus surveys were in Apr 2014, Aug-Sep 2014, Dec 2014-Jan 2015, and May 2015

TV Episodes Launched
The real value of the show is how we approach ...hard-to-discuss issues in a humorous....way. We would not ask, ‘Do you hide money from your husband?’, but we may ask, ‘Can you guess how much money your wife has with her right now?’
Pat Olvera, Creative Director, Khanga Rue Media