South Africa

MTV Shuga is a multi-channel campaign focusing on positive sexual health messaging for young people ages 16-25. The central feature of the campaign is an award-winning TV series,  that has been aired in both Kenya and Nigeria, each for two seasons, and is currently being aired in South Africa for its fifth season. The show is viewable throughout Africa (and worldwide) via social media and other sources, and has to date reached an audience of over 720 million, with a social media reach of about 118 million.

This is a series of posters designed for the PrEP campaign in South Africa intended to engage sex workers in finding out more about the use of PrEP. Some of the posters include information about what PrEP is, how it is used, and about its safety and effectiveness.

This fact sheet was designed for a campaign to reach sex workers with information about PrEP. These materials were designed with input from local South African sex worker and youth programmes and have been well received by the target audiences.

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