Kenya

These radio programs supported and enhanced the Shuga TV series throughout the campaign, using the same objectives and BCC messages as the TV drama. In the original series, developed in Kenya, the 12 episodes were followed by two 25-minute pre-recorded magazine shows which further explored the topics covered with young people, experts from the c

MTV Shuga is a multi-channel campaign focusing on positive sexual health messaging for young people ages 16-25. The central feature of the campaign is an award-winning TV series,  that has been aired in both Kenya and Nigeria, each for two seasons, and is currently being aired in South Africa for its fifth season. The show is viewable throughout Africa (and worldwide) via social media and other sources, and has to date reached an audience of over 720 million, with a social media reach of about 118 million.

These materials were developed to introduce pre-exposure prophylaxis (PrEP) to the general population in Kenya.  There were developed and tested with input from the intended audience. All of the versions of these materials are attached here in one file.

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