This campaign was designed to:
GoodLife is a unified, umbrella brand by the Ghana Health Service (GHS) and the Behavior Change Support (BCS) Project. It is part of an exciting overarching multimedia campaign in Ghana. The GoodLife
initiative encourages self-reflection about what makes life “good” and links personal happiness to the practice of healthy behaviors.
GoodLife. Live it Well was an exciting aspirational campaign that promoted good health and positive lifestyles among Ghanaians. By asking, “What is Your Good Life?”, the national initiative encouraged self-reflection while linking personal happiness to the practice of healthy behaviors.
The Ghana GoodLife campaign, which ran from 2009-2014, was a unifying umbrella brand implemented under the Ghana Behavior Change Support (BCS) Project.
This Training Manual is used in Ghana to train health workers on how to manage the distribution of LLINs in health facilities to pregnant women and children due for the measles booster dose. This one-day training covers the following:
This is an inventory of all of the media/materials produced under the Ghana Behavior Change Support (BCS) Project from 2009-2013.
This teaser flyer was used in the first phase of the GoodLife Ghana Project. It was designed to create "buzz" and curiosity about the meaning of the phrase GoodLife and what the project was going to address. In the second phase of the project, more information was provided, linking GoodLife to wishes for a better life via good health.
These information cards were produced as part of the Behavior Change Support (BCS) project in Ghana. They are designed for individual or group discussions, and provide information on various health topics. The health worker/educator shows the cards to the group, who then launch into a discussion about the health topic.
This user’s guide applies a narrative of the story of Kwame and his friends to demonstrate how the Community Action Kit can be used by community level health agents to improve health promotion in a participatory way. The Community Action Kit is made up of a Guide, Activity Cards, and Information Cards.