Wazazi Nipendeni - Antenatal Care Radio Spot

Source
Johns Hopkins University Center for Communication Programs

Wazazi Nipendeni (Love me, parents) is a national, multi-channel social and behavior change communication campaign in Tanzania that aims to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery. The campaign featuressix 60-second radio spots that address early and complete ANC attendance, receiving the first dose of SP for the prevention of malaria in pregnancy, receiving the second dose of SP for the prevention of malaria in pregnancy, making an individual birth plan, the prevention of mother to child transmission of HIV, and delivery at a health facility. Each spot also encourages listeners to enroll in the SMS system for more information.

This radio spot addresses early and complete ANC attendance.