TV Spots on Islam and Family Planning
From 2004 to 2013, the Jordan Health Communication Partnership (JHCP) was a national, cross-cutting behavior change communication program that envisioned a health competent Jordan in which communication empowers individuals, families, communities, and institutions with the knowledge, skills, and resources needed to improve and sustain health.
The JHCP Religious Leaders training program was designed to build the capacities of female and male Religious Leaders in advocating for family health according to the Laws of Islam. The program designed and produced this kit in cooperation with the Ministry of Awqaf and Islamic Affairs and the Higher Population Council. All Religious Leaders in Zarqa Governorate and most Religious Leaders in Irbid Governorate were trained on reproductive health and family planning.
TV spots and radio announcements were the channels for disseminating religious messages. The spots explained that Islam is supportive of FP. These messages included direct quotes from the Quran specifically addressing these topics. Both spots show parents with daughters (one spot has a couple with two girls, the other has a couple with one daughter in which the mother is pregnant).
Source: Johns Hopkins University Center for Communication Programs
Date of Publication: March 25, 2019
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