How-To Guide for Social Network Diffusion Approaches to Overcome Social Obstacles to Family Planning Use

Institute for Reproductive Health

The Tékponon Jikuagou consortium prepared this guide to encourage others to adopt the package through social networks as a stand-alone initiative or as a supplement to their ongoing health and development programs in West Africa. The guide offers guidance for planning and implementing the five components of a social network diffusion package, and presents the tools, materials, guides and instructions that were developed, tested and used in Tékponon Jikuagou. Throughout, the text explain to the user what the team did and makes suggestions based on lessons learned and outcomes.

The guide is comprehensive — it contains everything needed to replicate the social networks diffusion package in the field — but it is not a rigorous set of instructions. Moreover,the guide focuses on the interface between field staff (called Facilitators) and community members: it assumes that the implementing organization has adequate management and evaluation structures in place to support this interface.