Project Example

Family Planning Dangler

The Nigeria Urban Reproductive Health Initiative is designed to increase contraceptives use in selected urban sites in Nigeria (FCT, Kaduna, Ilorin, Ibadan, Zaria and Benin) with a focus on the urban poor. . This is a set of dangling signs meant to be hung in stores and other locations, with the NURHI slogans and logo. One says “Ask me about family planning” and the other says “Family planning available here,” with the slogan “Get it Together.” The Nigeria Urban Reproductive Health Initiative (NURHI) was designed to increase contraceptive use among Nigerian women.

In 2012 a midterm evaluation (Measurement, Learning & Evaluation of the Urban Health Initiative: Nigeria 2012 Midterm Survey) showed considerable improvements in Family Planning knowledge and behavior across the four Nigerian cities. The evaluation showed increases in the knowledge of family planning methods from baseline to midterm across all cities for both men and women. More than 98 percent of men and women have correct knowledge (spontaneous or probed) of at least one family planning method at midterm. The largest increases were observed in Kaduna — a 23 percentage-point increase for women and a 19 percentage-point increase for men.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019