Project Example

Communication for Healthy Living: Egypt TV Spots

The Communication for Healthy Living initiative was implemented on a national scale as well as in underserved communities, using a full spectrum of communication approaches from mass media and publicity events, to community mobilization and empowerment, to client-provider counseling support. The television and radio spots reached more than 35 million viewers. They covered topics such as breastfeeding, avian influenza, and hygiene.

Source: Johns Hopkins University Center for Communication Programs

Date of Publication: March 25, 2019