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This document outlines the capacity building strategy employed by The Communications Support for Health (CSH) program, which aims to enhance the capacity of the Government of the Republic of Zambia (GRZ) to manage and implement effective national health communications interventions.

A guide to program managers about why and how to incorporate advertising agencies into the work of SBCC. The guide is designed to help the program managers find a full-fledged partner for designing, producing, and implementing comprehensive, multi-component long-term communication campaigns.

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